Marginize: A Real Entrepreneurship Story
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One day we got this call from Ziad Sultan, a young and enthusiastic entrepreneur from Boston, MA, and he had this crazy Idea. His vision was to create a margin to websites… creating an augmented or meta web, where people can share their thoughts in real time on any website. eSpace created a team working very closely with Ziad, and over the months the startup, Marginize was created, enrolled in TechStars, and a mere three months later graduated being the only company succeeding in raising the money it needed even before the end of the event. The aspiring story about Dharmesh, a very successful entrepreneur and angel investor, sending his interest to invest in Marginize through marginize was the talk of the community in Boston for a while now. Around the same time as the TechStars event, which eSpace had the privilege to attend and catch on the fever, Marginize was featured in TechCrunch and a featured app for Google’s Buzz.
So how did this happen? How was this success story created? It all boils down to the entrepreneur, and although Ziad was doing all this as a part time job in the start, he had a clear vision coupled with a sincere commitment and conviction to his idea. He gave it all the time needed even if that meant long sleepless nights, grueling weekends, and without Ziad’s clear vision and sound planning, eSpace would have had a really tough time to make this fly. Having a good technology team to rely on is one thing, but the real deal is to augment it with a mind that knows more about the market, how to implement the feature, how to create followership, and how to generate the viral effect that would eventually lead to Dharmesh using the product itself to announce his investment.
That right there is the missing link we’ve been looking for in the region – we still do not have that product management mentality widespread, and the skills and insights of the market, how to satisfy the needs of the people, and how to turn an idea into a massively used product is still a far, yet reachable goal. eSpace is now increasingly trying to embrace that role by trying to bridge this gap between our talents and entrepreneurs so as to create the potent combination that would guarantee more successes, and hopefully over time we will gain this experience by observing and partaking in how our partners prosper and succeed.
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